ShiftCon 2014 Organic Non-GMO Conference and Giveaway

As you might have seen in my other post, ShiftCon was pretty mind-blowing – and so were the brands that were featured at the conference.

It was such an epic event that I’m sure I could probably write a few more posts on it. However, I’ll leave you with a few statements that covers most of the event:

  • We just want the right to know what is in our food. Even if you’re not against GMOs – you should be against anyone trying to stop an ingredient from being labeled. Fight for GMOs to be labeled, we deserve to know how our food is made.
  • “Cheap food is not cheap. You may not pay for it at the cash register but we pay for it in healthcare bills.” @Gary_Hirshberg
  • Stop the #pinkwashing & support companies that don’t put toxins in their personal care products. It’s amazing how many companies have a pink ribbon on their products this time of the year, but their stuff is made out of parabens and phthalates and crap you don’t need that are readily absorbed and stored in your system. There are superior products that are natural.
  • Our skin in our largest organ & so many of our personal care products absorb through skin. Treat your body well. Please care about what you put on your body as much as you care about what you put inside
  • We’re the fourth generation of people who have been exposed to chemicals and toxins from the moment we’ve been born. But we don’t have to choose to buy products with them – we can take control of what we purchase.
I'm a ShiftCon Shifter!

I’m a ShiftCon Shifter!

If you don’t have Robyn O’Brien’s book, “The Unhealthy Truth” – because it’s amazing. While you may not see the correlation between celiac disease and ShiftCon – it’s all about our food system, labeling, legislation, and knowing what’s in our food. Robyn’s book sheds light on labeling and the food system, starting with our her child’s food allergies. She’s really inspiring, showing you that one woman with a cause can cause change in the food system. If you want to be a celiac advocate, start with this book.

Robyn O'Brien keynote at ShiftCon

Robyn O’Brien keynote at ShiftCon

Another great part of ShiftCon was the “Why Are We So Allergic” panel featuring CATB friends Sarah Kay Hoffman (A Loving Spoon), Jean Layton (Gluten-Free Doctor) and (hopefully future friends) Healthy Jasmine, Sarah Stanley, Ashley Koff RD, Naturally Savvy, I can’t wait to write about this for Gluten Free & More My Life With Food Allergies! Sorry, you’ll have to wait until it comes out! All I can say is that you need to follow these smart ladies!

"Why Are We So Allergic" panel at ShiftCon

“Why Are We So Allergic” panel at ShiftCon

"Why Are We So Allergic" panel at ShiftCon

“Why Are We So Allergic” panel at ShiftCon

Another great session was about Fitspo – which can be a way for eating disorder suffers to hide their issues under the guise of fitness. While this conversation was supposed to be about how we can utilize fitspo positively, or how to take back the fitness hashtag (I think???) basically it just turned into a big counseling session where everyone ended in tears. Hug yourself. Love yourself. Stop comparing yourself to others. You are beautiful – right now, the way you are. Fitness can be running a marathon or just getting out of bed in the morning and walking 100 steps. Everyone’s fitness is different.

And stop using that stupid #Fitspo hashtag for god’s sake.

Fitspo panel at ShiftCon

Fitspo panel at ShiftCon

One of the best nights at ShiftCon was the Dr. Bronner’s #RethinkThePink party. We learned a lot about personal care products and GMOs.What was especially disturbing is learning how many brands are a part of Pink Washing – marketing their products to support breast cancer awareness, but really creating products that contain ingredients that promote cancer and other issues. The night was sponsored by a great site called However I already know that I’m playing it safe with brands like Red Apple Lipstick. I’m happy that my gluten-free life and my organic/non-GMO life comes together at times!

DrBronner's GMO effect slide at ShiftCon

DrBronner’s – a GMO effect slide at ShiftCon

DrBronner's stop non-toxic personal care products at ShiftCon

DrBronner’s stop non-toxic personal care products at ShiftCon

Big thanks to the Mamavation/ShiftConMedia  (especially Leah pictured below) team for making this first-ever organic non-GMO social media summit happen. I will do whatever I can to be back next year!

Zuri Star's panel on Tribes with Leah of ShiftCon

Zuri Star’s panel on Tribes with Leah of ShiftCon

To quote myself from my other post on ShiftCon – I’m not a hippy. I don’t identify with crunchy granola moms. I’ve never been at a non-GMO protest and I probably never will. I have resisted switching to non-toxic deodorant because I sweat like a marathon runner when I’m emotional. But I am pro-organic anything, pro-eco-friendly products, and I’ve always tried to put good things into my body and surround myself with brands that do the same. So when I heard of ShiftCon, I put aside any connotations that I might have, and I embraced the conference and the brands for what they were and what they are trying to do – deliver the best quality product to consumers. Deliver organic, non-GMO, wholesome ingredients that are free of toxins and harmful materials (and therefore often free of gluten). I was pleasantly surprised that I didn’t feel like a hippy after ShiftCon, I felt like a mindful consumer that was putting my money towards brands that had a mission – that wanted to make shifts happen.

And as a bonus before I get to the giveaway – here’s a recipe for a great natural household cleaner!

EARTH MAMA HOUSEHOLD SCRUB (great for sinks, counters, or the tub)



  • 1 cup of baking soda
  • 1/8-1/4 cup of any Earth Mama pure castile soap (or any castile soap)
  • 1 tablespoon lemon juice or vinegar
  • 3-5 drops of essential oils (good to use: lavender, tea tree, lemon, orange, or peppermint)
#ShiftHappens Giveaway

#ShiftHappens Giveaway

And because I’d like YOU to take a look at your personal care products and food and try to make SHIFT HAPPEN – I’d like to offer you some products and coupons in my #ShiftHappens Giveaway! Please see the Terms & Conditions in the Rafflecopter widget for full sweepstakes information!

a Rafflecopter giveaway

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Comments: 48

  1. SA Collins October 12, 2014 at 5:35 pm Reply

    I have been trying to make conscious decisions and would be grateful for any of the products.

  2. Michelle L. October 13, 2014 at 5:26 am Reply

    I love Dr. Bonners, but I usually always purchase the peppermint liquid soap. I would be interested in trying other scents, too.

  3. Rebecca @ Strength and Sunshine October 13, 2014 at 6:08 am Reply

    The essential oils!

  4. Beth October 13, 2014 at 6:34 am Reply

    I’ll be making that cleaner ASAP, hmm lavender or lemon, decisions decisions! 🙂

  5. Pat October 13, 2014 at 6:39 am Reply

    I’d like to try a Bakery on Main product.

  6. Jennifer October 13, 2014 at 6:40 am Reply

    The Way Better Pumpkin Cranberry Tortilla Chips! I will be on the look out of them!

  7. Erin October 13, 2014 at 7:09 am Reply

    I am most interested in trying the Explore Asian black bean spaghetti, because I have never seen such a thing. I use several of the products you listed – The Primal Pit Paste is the best! Thank you for the wonderful giveaway.

  8. angie lilly October 13, 2014 at 7:22 am Reply

    I already use almost ALL of the brands listed, which is awesome if you ask me LOL, but one that I have never heard of and sounds very intriguing is the Explore Asian black bean spaghetti! I would love to try that!

  9. Jessica October 13, 2014 at 9:50 am Reply

    Qia oatmeal – cinnamon and pumpkinseed oatmeal sounds amazing

  10. Merissa October 13, 2014 at 10:09 am Reply

    I’d love to try the Explore Asian black bean pastas.

  11. Susan Martin October 13, 2014 at 10:12 am Reply

    Healthy Hoo Hoos of course! Duh! Haha! Okay and probably the Baby Ecos looks really good. It all looks good. But HHH is an amazingly well done name!

  12. Christina October 13, 2014 at 10:17 am Reply

    I am looking forward to seeing what shiftcon is all about so any product would be nice in my eyes!

  13. Kassie October 13, 2014 at 11:31 am Reply

    I’m pretty excited about the PRIMAL PIT PASTE! I’ve heard a lot of good things about their products and I’m always on the hunt for a good, healthier deodorant!

  14. Holly E October 13, 2014 at 11:57 am Reply

    I really want to try the Primal Pit Paste products.

  15. Katie Parks October 13, 2014 at 12:10 pm Reply

    There’s so much to choose from that I can’t decide.

  16. brooke October 13, 2014 at 12:41 pm Reply

    Definitely interested in trying the black bean spaghetti.

  17. Brandi Dawn October 13, 2014 at 12:45 pm Reply

    I can relate to your “I’m not a hippy. I don’t identify with crunchy granola moms.” statement. I have, however, been to a NON-GMO prostest. I feel alot of the same way you do about the right to know and the right to choose. I dont disrespect anyone who eats GMOs all I ask is that they are doing it willingly.

  18. Brandi Dawn October 13, 2014 at 12:49 pm Reply

    I have actually tried a lot of the brands that you had mentioned were there. But Im excited to see some new ones that I had never heard of. I would love to try the Primal Pit Paste!

  19. Alexis L October 13, 2014 at 12:49 pm Reply

    So many I want to try, so it’s hard to choose just one… I’ll choose two: Dr. Bronner’s organic shave gel and the Qi’a gluten free pumpkin cinnamon oatmeal by Nature’s Path.

  20. Lea October 13, 2014 at 1:23 pm Reply

    I would like to try Primal Pit Paste. Deodorants and I don’t have a very good relationship and would like to try this one.

  21. Paige c October 13, 2014 at 1:25 pm Reply

    I’d love to try the qia or explore Asian brands

  22. Julie October 13, 2014 at 2:59 pm Reply

    The “why are we so allergic” is similar to the Wheat bellies book. Pretty interesting. I´m glad some people are catching on to the fitspo dangers.
    I never got to comment on the post, but I was super interested in the Qia pupmkin seed. Looks perfect for the fall time

  23. Michelle October 13, 2014 at 3:07 pm Reply

    I would love to try any of the home products, whether for the skin or laundry.

  24. EVA October 13, 2014 at 3:14 pm Reply

    HEALTHY HOOHOO! Seriously though, it sounds like a lifesaver. And it sounds even MORE enticing as I’m on the rag as we speak. But I’d also love to try Nature’s Path shtuff…..I know, almost 3 years GF and I’ve never dwelled into Nature’s Path anything!

  25. Audrey Dix October 13, 2014 at 3:21 pm Reply

    I am definitely making that cleaner! Gluten Free fingers crossed for some #shifthappens swag!

  26. iamalighthouse October 13, 2014 at 6:37 pm Reply

    I’ve been wanting to try the primal pit paste! 🙂 However weird that is. :’P

  27. Dee Fedor October 14, 2014 at 6:12 am Reply

    The Primal Pit Paste is what I want to try first!

  28. Ami October 14, 2014 at 6:56 am Reply

    I appreciate that this post is for educating people about being a mindful consumer. I am not against all GMOs, but I do agree it should be labeled for people to make that choice. I am also all about the Pink Washing Issue. Drives me crazy!

  29. Samantha Riley October 14, 2014 at 12:21 pm Reply

    OH my goodness I am with you on the GMO’s. Hate the little boogers. I’ve been trying to eliminate products that are bad for my husband and I slowly but surely. Cleaning products are my next task to change

  30. Jennifer H. October 14, 2014 at 4:57 pm Reply

    I would love to try the ECOS cleaners.

  31. Jessica October 14, 2014 at 5:16 pm Reply

    The Qi’a oatmeal looks great for vacations.
    I almost always pack my breakfast ahead of time, so the
    Healthy oatmeal already packaged looks awesome!

  32. Calli October 14, 2014 at 6:59 pm Reply

    I want to try explore asian. I already know i love way better snacks!

  33. Emily N. October 14, 2014 at 8:07 pm Reply

    I’ve been really wanting to try the deodorants from Primal Pit Paste.

  34. Todd Bliss October 16, 2014 at 1:56 pm Reply

    the Black bean spaghetti is what I really want to try

  35. julie October 16, 2014 at 6:00 pm Reply

    I would like to try the enjoy life morsels and the earth mama products

  36. Becca October 16, 2014 at 8:41 pm Reply

    The Explore Asian black bean spaghetti looks great. I saw it at Costco but didn’t buy it, I would love to win it.

  37. Betsy October 17, 2014 at 7:54 am Reply

    Would like to try about all the products.

  38. Helga October 18, 2014 at 8:10 am Reply

    I would like to try the Way Better snacks. I have heard good things about them.

  39. Kaila (GF Life 24/7) October 18, 2014 at 5:37 pm Reply

    Definitely the Explore Asian black bean spaghetti! I read a bit about it recently, but haven’t tried it out yet. 🙂

  40. Nicole October 18, 2014 at 8:53 pm Reply

    I would love to try the Primal pit paste and the Ology Laundry detergent the most. Love all the products though.

  41. Kay October 18, 2014 at 9:13 pm Reply

    I want to try the Ecos goodies! I have been looking to mix it up and have heard good things about Ecos. Also any yummy snacks and the pit paste because let’s face it I can’t buy deodorant at the store :{.

  42. Lezlie Hope Morse October 20, 2014 at 8:20 am Reply

    I’d like to try all the products, as I’m unfamiliar with Shiftcon! Looking forward to winning this one and try some new products!

  43. Tina Hill October 20, 2014 at 8:50 am Reply

    I would like to try the Way Better snacks and try some cleaning products. 🙂 thank you!

  44. Michelle October 20, 2014 at 10:51 am Reply

    Having always been a label reader for what goes IN the body and will now be researching and reading more about what goes ON the body. Very excited to try the Earth Mamma Angel Baby products for my granddaughter (and me)! Love the baby bundles on their website – what a great idea for a shower gift! Start them young!

  45. Agbeke October 20, 2014 at 2:45 pm Reply

    I would like to try the dr bronners soap

  46. Jessica Holmes October 20, 2014 at 3:40 pm Reply

    The laundry liquids because I need a good one! Would love it all really!

  47. Madeline October 20, 2014 at 4:20 pm Reply

    I’d love to try the black bean spaghetti!

  48. Sasha October 20, 2014 at 7:02 pm Reply

    Probably Dr. Bronners and Healthy Hoo Hoo.

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