Collective Bias and SoFabU Hits Phoenix

**DISCLAIMER: I am writing this post in exchange for a discounted conference ticket; however, all opinions are mine – like always**

Visit SoFabU on the Road Website and use hashtags: #SoFabUOTR #cbias

I love any blogging event that I don’t HAVE to hit the road to another city, an unfamiliar bed, and safe food that I have to seek out. So when I found out that SoFabU on the road had a Phoenix event, I figured – why not? Sometimes it’s great to step OUT of the food blogging (especially specialty diet food blogging) world to see what other bloggers look for, and what they are learning at more mainstream blogging conferences. A conference like this can help Celiac and the Beast better perform, find better sponsors for readers, etc. I’m excited to see what comes out of it. More details on the conference are below!


Collective Bias and SoFabU Hits Phoenix

Let the countdown begin! I’ve got my ticket to #SoFabUOTR Phoenix. Are you coming with me?

DETAILS:  Phoenix Information Date: March 28th at The Scottsdale Plaza Resort

National Sponsors: Johnny Rockets, Kraft, Muller (and no, I can’t eat ANY of the sponsor’s food, but I’m not there to eat the sponsors’ foods. I’m here to learn. Now, I would LOVE to have a gluten-free friendly sponsor, so maybe in the future!

Speaker info: Aliza Sherman, who helped pave the way for women online and in the Internet industry, will be speaking on harnessing your content with a social media strategy and editorial calendar. She’ll discuss learning to plan ahead, attracting the best audience, boosting your online presence and saving yourself a whole lot of time!


8:00 – 8:45 – Registration, Breakfast (Sponsored by Muller Yogurt) and Table Discussions (Unconference)
8:45  – 9:30 – Welcome, CB/CL discussion ‘How to excel with Sponsored Posts’
9:30 – 10:00 – Monetization Partner Session (Sponsored by VigLink)
10:10am – 12:00pm – Featured speaker: Aliza Sherman. “Harnessing Your Content with a Social Media Strategy & Editorial Calendar”: Learn how to plan ahead not just for your blog post content but also daily social media messaging, social advertising, PR pushes, and time-sensitive promotions. Attract your target audience, boost your online presence, and save yourself a whole lot of time. Tips and tricks for efficient content planning for cross-platform efficiency. Learn how to map out all of your content and the process for posting your content for maximum impact.
Noon – 12:30pm Brand Panel – hear from brand reps on how Bloggers/Brands can/should work together.
12:45 – 1:45 pm – Lunch and Learn – Enjoy some surprises from our Lunch sponsor, Johnny Rockets.
2:00pm – 5pm – Afternoon Education Adventure: From Inspiring Ingredients to Incredible Images – An exclusive culinary and photography lesson for SoFabU on the Road Phoenix attendees featuring a professional chef inspiration and instruction to professional food styling and photography.
Chef Steven Fowler will create a four course Southwest cuisine culinary demonstration and class – just for SoFabU on the Road attendees! We’ll learn how he creates recipes, follows culinary trends, and prepares delicious and beautiful meals. To further our creative adventure and learning, professional Food Prop Stylist Kim Krejca teams with expert food Photographer Rick Gayle to demonstrate how beautiful, mouth-watering images can be created through food design/placement, plating, props, lighting and more. We’ll learn the professional secrets to photos that stand out for their creativity and culinary excellence!
5:30pm – 7:30pm – Social Meet-up at Scottsdale Plaza Resort

About SoFabU on the Road
SoFabU on the Road is a unique event that allows influencers to take advantage of educational opportunities that will help set them a part from the rest. SoFabU on the Road features hands-on, interactive sessions for influencers to implement what they’re learning on the spot. The sessions are paired with fun city-specific adventures where attendees get to practice their newly learned skills. Events are open to all bloggers and influencers! We’re limited to 50 attendees so we expect this to sell out!

April – Cincinnati
April – Seattle
May – Dallas
June – NYC
July – Chicago
Aug. – Minneapolis
Sept. – Atlanta
Oct. – Bentonville

About Collective Bias and Social Fabric
Collective Bias® is the only shopper social media company that solves shopper marketing problems by weaving together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestlé and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of America’s 25 Most Promising Companies by Forbes and a part of the Inc. 5000. Social Fabric® is Collective Bias’ proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 130 million.

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