Like everyone else, I was buzzing this morning about Domino’s entry into the gluten-free pizza market. At first I was so excited, and then I actually watched the full video and read the disclaimer.
All I can say is, “seriously?”
As in, I’m seriously not going to Domino’s for this pizza.
I was seriously excited until I saw the disclaimer (which, thankfully, they do tell you to read) which states in the video, “Since we’re honest people, here’s a disclaimer. Domino’s Pizza made with a Gluten Free Crust is prepared in a common kitchen with the risk of gluten exposure. The National Foundation for Celiac Awareness supports the availability of Domino’s Gluten Free Crust, but CANNOT recommend the pizza for customers with celiac disease. Customers with gluten sensitivities should exercise judgement in consuming this pizza.”
Seriously Domino’s? How can you say that it’s for gluten-sensitive when you are not preparing in a separate area with separate toppings, separate tools, etc. (at time of publication I do not know the status of same tools/ovens, etc.) Clearly it’s not for Celiac disease because the kitchen that you make it in is terrifying? This option seems like a low gluten option for people who just want to take gluten out of their diet, but let’s consider where it is made! A “common kitchen” seems a little too risky out of a chain. And I’m not sure what “low” levels of gluten are, but I’m pretty sure I don’t want any if possible.
Here’s a statement from their FAQ’s:
- Gluten is present in Domino’s Hand Tossed Dough. After stretching the dough, small gluten particles could remain on the pizza maker’s hands, which then touch the cheese and toppings and could transfer to these ingredients. Due to the handcrafted nature of Domino’s products and because stores do not have a separate gluten free area in the kitchen, a possibility for gluten exposure can occur. As such, pizza made with Domino’s Gluten Free Crust is not recommended for customers with celiac disease. However, because the risk for exposure is low, this pizza made with Domino’s Gluten Free Crust is an option for individuals with mild gluten sensitivities.
- Domino’s worked closely with the NFCA and recognizes that with our current operational model we cannot, beyond all doubt, provide the environment needed to assure those with celiac disease that the whole pizza is 100 percent gluten free. Domino’s does not want to set unrealistic expectations of how the Gluten Free Crust is handled in our stores. Domino’s would rather be honest and transparent about this product and avoid risking a customer ordering this product under false pretenses. Domino’s includes its Gluten Free Crust disclaimer in store, online, in all advertising and on all pizza boxes.
Let’s also seriously talk about the employees! When I go into a gluten-free-friendly restaurant, I like to talk to the server to assure that they are knowledgeable about my condition. If they don’t know what Celiac disease or gluten is – then I want a different server or want to talk to the manager. Am I going to get that same level of service at Domino’s? How am I assured that the teenager making my pizza isn’t cross-contaminating my pizza with anything – gluten ingredients, flour from other pizzas, a tool used in a gluten-full pizza, etc. I’d love to know what type of education these employees get about what gluten is, how to avoid cross-contamination, etc.
PS it’s a gluten-free crust, but what about the ingredients? Have those all been checked to make sure they don’t contain gluten? I want to know that too. Seriously.
It’s seriously bothersome to see things labeled as gluten-free with disclaimers like this, because so many people who are recently diagnosed or just don’t know any better will take those words without further checking. I hope hope hope that people do their due diligence. Hey, if you’re just doing a gluten-free diet because you feel healthier, skinnier, etc., whatever, then order away. But to have a medical condition, a product like this worries me. I have friends that just eat gluten-free when they can because they perceive it to be a healthier option or feel better afterwards, but then have a few beers – so clearly the gluten doesn’t make them sick. But for me, I’m seriously not eating this.
I’ll end this with a statement that honestly and seriously commends Domino’s for being the first-mover in the delivery service for gluten-free pizza from a massive chain. Hey – they are trying to adapt to this market, after all. Also, the video was made pretty well – it’s entertaining and kept my attention. I hope they learn from this experience and adapt kitchens to be more gluten-free-friendly, and change my mind about this pizza. I give them such kudos for being open and honest with their disclaimers and their FAQ section on their website. They really have all their bases covered for an introduction in this kind of market.
The video opens with “…you’re one of the millions of people who are gluten-sensitive who wish they could love pizza.” Oh, I do, but I will continue to love them on my own terms by visiting my local pizzerias and making sure their small company keeps my pizza safe.
What do you think? Would you eat here?