Hey Party City, I’m Not Gross

God. I hate writing these blog posts.

I’m in San Francisco right now and I’m sick. Not metaphorically sick of the fact that brands keep making fun of us, but like literally sick. Like blowing my nose into Boogie Wipes that are made for snotty sick kids, stuffing my face with Sudafed.

But I’m here writing in my hotel room because not one, but two ads that make fun of gluten free people in the past 24 hours.

Dear Marketing Stop Being Dicks to Gluten Free People

Farmers Only

I was in bed, writing about my first day at Fancy Foods, and on came a TV ad from Farmers Only. I think it’s great that there are niche dating sites like Farmers Only. If I could have had a dating site for “celiacs only” or “editors only” or “bloggers only” – that would have been a lot easier when I was dating! But this ad was so offensive. It shows a sexy cowboy out to eat with a “city” girl who is of course gluten-free and vegan and really obnoxious. PS I know farmers that are celiac. Two of them actually. And they’re not dicks. Just saying.

Party City

Stephanie from Sweets for Epi Girl first alerted me to this on YouTube.

[UPDATE: Party City has taken down the video from YouTube and all accounts, and has offered an apology and promised a donation to a celiac organization.]

Here’s the response from BEYOND CELIAC and their thoughts on it all!



Party City Gluten Free

Hello Party City, are you f**king kidding me?


This is what I get from this. Thanks for being so inclusionary to provide gluten-free “options” for your super bowl party – some shitty crackers and a side of being a total dick. This who campaign is just unnecessary. We already hate going to parties. Why would you make it even more difficult for us with this spot? How about you focus on the product – which is actually pretty bad ass. You know that we celiacs throw Super Bowl parties too. I could/would buy that product. But definitely not now.

But what do I do now?

You can tweet, call, or write to these companies. You can stop buying their product. Or we can all get thicker skins, where we stop paying attention to these brands that think they’re being funny making fun of people who are gluten-free or allergic to food. The problem is with the last option that it just perpetuates the myth that we’re all terrible, annoying people that place a burden upon everyone we touch. So, it’s up to you what to do next, but don’t be a Tina. We’re better than Tina. We’re not gross. We’re just people who can’t eat gluten.

PS don’t forget to support Beyond Celiac and their support of of this.

[UPDATED: Thank you SO much for helping to contact Party City to get the ad removed!]

Party City Apologizing for Gluten Free

[UPDATE 1/25: I was featured on Agency SpyΒ on Ad Week because I didn’t want to be “gross.” It’s crazy that when I worked in advertising all I wanted was to be featured in AdWeek. I guess life had different plans for my first time in AdWeek…]

AdWeek Celiac and the Beast

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Comments: 3

  1. Michelle January 22, 2018 at 8:30 pm Reply

    As a farmer, with Celiac, thank you!

  2. Dawn January 22, 2018 at 11:02 pm Reply

    Truly unbelievable. Apparently, you, and I’m sure many others, have made an impact on Party City as their video has been removed. I feel like karma is bitch for a reason! May they, and I mean people who are clueless to celiac and gluten intolerances, never have to experience this awful disease…. or maybe they need to. Let karma decide.

  3. Melary January 23, 2018 at 2:52 pm Reply

    Your comment “some shitty crackers and a side of being a total dick.” totally made my day! Haha I get so tired of the way brands and peers view gluten free. I still get “oh your one of those people!” No I’m not just one of those people I have a real medical condition you ball bag! Keep fighting the good fight girl!πŸ‘πŸ˜œ

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