See It Before You Squeeze It with Tree Top Apple Sauce

This post is sponsored by Tree Top. I met Tree Top apple sauce several years ago in Irvine, where they took me on a farm tour. It was so much fun (even though I realized I wasn’t much of a farm girl, but I did look super cute in a sun hat).

Mom 2.0 Tanaka Farms with Tree Top

Ugly in a Good Way

Tree Top and their line of apple sauce stood out to be because of the way they se “ugly” fruit to make their high-quality apple sauce. Ugly fruits and vegetables have been a hot topic in the sustainability community and I love being able to support a company that takes fruit that isn’t pretty enough to sell, and use it for something good, instead of waste based on appearances only. You might have swiped left on buying the apple in the store, but it makes a great looking apple sauce. I’ve loved working with Tree Top and seeing their innovation over the years. However, this innovation is clearly a win. Look out, there’s going to be lots of puns in this post!

Like, Totally Transparent

How many of you are afraid to use squeeze packs because you can’t see what’s inside? I have a girlfriend who simply cannot eat anything out of a squeeze pack because she heard this one story about someone who opened a squeeze pack to a mouth-full of mold. While I always thought that was a gross story, I guess I am just a risk taker, because I kept eating out of squeeze packs. With Tree Top’s new transparent pouch, you can always see what you’re going to squeeze. Finally, a squeeze pouch that everyone can feel good about eating – it’s transparency in action (both metaphorically and literally).

Tree Top Apple Sauce Clear Pouch

This is the first see-through pouch in the apple sauce world. Each is made from 100% US grown apples from the local orchards in Washington’s apple country. They’re available in six flavors including apple (including organic), cinnamon, strawberry, mango, tropical and mixed berry. I’m more of a purist, so I’m sticking with no-sugar-added pure and simple apple, but I know that kids are going to go wild over the pink apple sauce!

Squeeze The Day at the Phoenix Zoo!

I’m happy to announce that I’ve partnered with Tree Top on their upcoming SQUEEZE THE DAY experience at one of my favorite places in Arizona – The Phoenix Zoo. You can experience these new pouches and #SeeTheGood at the Phoenix Zoo March 10th and 11th, and 17th and 18th, as well as April 28th and 29th.

I’m here in Anaheim (yay Disneyland!) this weekend, so you won’t catch me at the zoo on March 10th or 11th – the start of the Squeeze the Day party. But, if you come to the zoo on March 17th and 18th, you can come say hello to me and we can cheers a Tree Top squeeze pouch together! Come squeeze the day with me, and enjoy one of the best things in our state – our amazing zoo!

Thanks again to Tree Top, for our partnership on this great campaign!


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Comments: 3

  1. callaway March 11, 2018 at 1:47 pm Reply

    Thank you for sharing your stories !!

  2. Jennifer Vina June 8, 2018 at 6:45 am Reply

    Thanks for the post. My daughter’s team had these as a snack last night and I said no after some research because they aren’t labeled gluten free. Do you have any info from the company on why they don’t label them GF? For a Celiac, especially a child, it helps parents a ton when it’s listed as GF. Thanks for your time!

    • Erica Dermer June 8, 2018 at 7:06 am Reply

      Hi Jennifer! Because it’s JUST apples. While gluten-free labeling is important on items that might be contaminated, like grains, simple things like just fruit, or just water, don’t necessarily NEED to be labeled to be safe.

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